Meta Ads

Course Overview

Meta Ads at TR Institute of Technology teaches you to run paid advertising on Facebook and Instagram. You will learn the fundamentals of Meta's advertising platform, how to choose the right campaign objectives, and how to target the right audiences. The course covers ad creatives, campaign setup, pixel and tracking concepts, and ongoing optimisation — all through practical exercises, so you finish with real, usable skills for running Meta campaigns.

Why this course matters

Digital skills are built by practice, not memorisation. In this course you work on real exercises and projects under trainer guidance, so the skills you learn are skills you can actually use — in study, in work and in your own projects.

What You'll Learn

Course Curriculum

Practical Learning

This course is designed to be hands-on. You'll work on practical exercises and projects throughout, so what you learn is immediately applied.

• Choose campaign objectives for different business goals
• Build audience targeting — interests, behaviours and lookalike-style concepts
• Create ad creative concepts — copy, images and video direction
• Set up a structured Meta campaign from a provided brief
• Read campaign results and propose optimisation actions

Who This Course Is For

This course suits learners who want practical digital skills and are ready to build, create and practice:

Course Benefits

• Practical campaign setup on Facebook & Instagram
• Targeting and creative skills that matter
• Pixel and measurement fundamentals
• Career-ready social advertising skills
• Trainer review of your campaign project

Requirements

• Comfortable using Facebook or Instagram
• Some marketing or digital marketing exposure helps
• A computer with internet access

Course Duration & Format

• Duration: Duration on enquiry
• Class schedule: [Class schedule — batch timings confirmed at enrollment]
• Learning format: Mode on enquiry — hands-on practice in every session
• Level: Intermediate

Frequently Asked Questions