Google Ads
Run and optimise Google Ads campaigns — search, display, keywords, ad copy, tracking and optimisation.
Course Overview
Google Ads at TR Institute of Technology teaches you to plan, launch and improve paid advertising campaigns on Google. You will learn the fundamentals of the platform, then work through search and display campaigns — keyword research, writing effective ad copy, campaign setup and conversion tracking — and finally how to optimise campaigns for better results. The course is hands-on, using practical campaign exercises, so you understand not just how the platform works, but how businesses use it profitably.
Why this course matters
Digital skills are built by practice, not memorisation. In this course you work on real exercises and projects under trainer guidance, so the skills you learn are skills you can actually use — in study, in work and in your own projects.
What You'll Learn
Course Curriculum
- How Google Ads works
- Accounts, campaigns & ad groups
- Quality score basics
- Bidding & budgets
Practical Learning
This course is designed to be hands-on. You'll work on practical exercises and projects throughout, so what you learn is immediately applied.
- Perform keyword research for a real-style business
- Write ad copy — headlines and descriptions for search campaigns
- Set up a structured search campaign from a provided brief
- Plan a display campaign with audience and placement choices
- Interpret campaign reports and propose optimisation actions
Who This Course Is For
This course suits learners who want practical digital skills and are ready to build, create and practice:
Course Benefits
- Practical campaign setup experience
- Keyword, ad copy and structure skills
- Conversion tracking and reporting basics
- Career-ready paid advertising skills
- Trainer review of your campaign project
Requirements
- Comfortable with basic internet use and spreadsheets
- Some marketing or digital marketing exposure helps
- A computer with internet access
Course Duration & Format
- Duration: Duration on enquiry
- Class schedule: [Class schedule — batch timings confirmed at enrollment]
- Learning format: Mode on enquiry — hands-on practice in every session
- Level: Intermediate
Frequently Asked Questions
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